Anshuman Rai: A Passionate Performance Marketer Driving Success in Ayurveda

Hello I am Anshuman Rai, the founder of the marketing firm Anshuman Marketing Solution, based in Noida. I'm a performance marketer with a strong interest in Ayurveda who specializes in growing consumer companies. I've successfully grown Ayurvedic brands over the years, taking them from nothing to monthly sales in the crores. I've witnessed directly how Ayurveda's ageless wisdom is changing lives and launching successful brands, which has made this journey both satisfying and creating profitable businesses.

One of the best things about India is the concept of Ayurveda. The fact that this old science is now being adopted globally for its many health advantages is encouraging. Ayurveda offers comprehensive remedies for a wide range of typical medical issues, such as:

• Diabetes

• Constipation

• Heart health

• Cholesterol management

• Weight loss

• Hair growth

• Joint pains

• Piles

Ayurveda provides natural solutions that enable people to properly address these problems and enhance their quality of healthy life.  The global acceptance and growing popularity of Ayurveda underscore its relevance in modern times.

The Business Potential in Ayurveda

Products made from Ayurveda have enormous margin potential. Because of their effectiveness and strong demand, brands are increasingly generating thousands or even crores in monthly sales. The amazing profit margins are what make Ayurveda such a profitable industry:

• Cost of Goods Sold (COGS): ₹70-₹100

• Selling Price: ₹2000-₹3000

Because of this large margin, brands have the chance to grow quickly and hit remarkable revenue milestones. As a performance marketer, it is my responsibility to use strategic advertising to assist these brands reach their greatest potential.

Driving Growth Through Performance Marketing

My goal as a performance marketer is to create campaigns that have an impact and yield quantifiable outcomes. Here's how I assist brands in becoming successful:

Meta advertisements: For the brands I work with, Meta (Facebook and Instagram) advertisements account for between 80 and 90 percent of sales. I make sure that the campaigns target the appropriate audience and increase conversions by utilizing data-driven tactics.

Google Ads: Google Ads helps attract high-intent clients looking for Ayurvedic remedies, which is a useful addition to Meta advertising.

Combining my creative thinking, analytical skills, and in-depth knowledge of customer behavior, I have created a tried-and-true process for effectively and sustainably growing brands.

Ayurveda is more than just a business to me. It's about conserving India's rich cultural legacy and encouraging a healthy way of living. I want to enable more brands to adopt Ayurveda and make it available to a worldwide audience through Anshuman Marketing Solution.

Let's collaborate to produce powerful narratives if you are an Ayurvedic enthusiast or a brand trying to grow. Ayurveda is a movement for greater health and a better world, not just a business.